We start with houses. And stay open.
NUBO brings guests who are looking for calm to hand-picked hotels and chalets, and shows the houses in reels by people who have stayed there. In 2027 we begin with three founding houses and two chalets in the Alps and by the lakes. If you would like to be part of it, you can request the concept here.
Where luxury meets calm.
A home for everything that does you good.
In future, luxury will no longer mean having more – it will mean having time, calm and space. NUBO is becoming the brand that brings together the places, programmes and people who offer exactly that: from the house by the lake to the studio round the corner. A network of places where one name tells you what to expect – rest, movement, recovery. In the mountains, by the water, in the city. And one day, wherever you happen to be.
We are building the brand that, ten years from now, will stand for this kind of luxury – from the Alps to the sea. The first houses help to write it.
- HousesIn the Alps, by the lakes, by the sea – hand-picked.
- Studios in the citiesThe same brand in everyday life: classes close to home, retreats in the houses.
- One Circle everywhereOne membership, valid in every house and every studio.
Who can join now – and who can soon.
- Now
Spa hotels
Founding houses in 2027 with a small stake and territorial protection, partner houses from 2028.
View the offer - Now
Chalets and holiday homes
Two houses in 2027, more from 2028. For couples' stays to the NUBO Standard.
View the offer - Open
Investors
No round planned, but open to conversations. Documents on request.
Request documents - Later
Pilates studios
From autumn 2027 as a NUBO Host at retreats, from 2029 as a partner in the city.
Register interest
What you give – and what you receive.
No rebuilding, no booking portal. You remain the host; we bring guests and reach. The first three hotels and two chalets become founding houses.
You give
- Rooms and spacesRooms for stays, a movement room, spa times; complimentary stays for filming days and creator visits.
- A marketing packageA monthly budget paid into the shared pool. In return, a fixed number of reels, creator visits and focus weeks, in periods of your choosing. The amount and package are set out in the concept.
- Commission only on bookings through NUBONo booking-portal fee. The scale is set out in the concept.
- The StandardSeven commitments that we keep together, from the first visit onwards.
You receive
- Reels from your houseWe come for one or two filming days, then film, edit and publish – with a face, labelled as a paid partnership, honest.
- Guests in quieter weeksStays at any time, retreats and events from autumn 2027, and a seasonal programme at the house from 2028.
- A house page of your ownWith reels, reviews after each stay, dates and live availability.
- Founding houses: stake and territorial protectionA small stake in the company in return for a one-off founding contribution, and the position of the only NUBO house in your region. Details in conversation.
A smaller package, the same Standard.
For chalets and holiday homes there is a smaller monthly package with fewer reels and one creator visit a year, a house page of your own, and booking through NUBO with payment made to you. The focus: couples looking for calm. The concept is the same, with a dedicated page for chalets.
The concept by email
14 pages: offer, Standard, stays, marketing package, sample calculation, timeline. Followed by a conversation, should you wish.
No round planned. Still glad to talk.
NUBO starts in 2027 on its own work, with public funding and the founding contributions of the founding houses. Investors join once the proof is in place; anyone who would like to get to know us beforehand is welcome.
- 01Asset-light
The founder films, edits, builds the website and handles sales himself. The houses pay a marketing budget, founding houses a founding contribution.
- 02Proof first, then capital
Followers, the waiting list, bookings and houses that renew come first. A seed round is planned for the end of 2028 at the earliest, as growth capital.
- 03Open to conversations
We are glad to meet business angels, family offices and hotel groups that suit NUBO now – with no ticket and no pressure.
Request documents
Executive summary and concept as a PDF and, on request, the business plan with an access code. Projected figures, not a commitment.
Host first.
Partner later.
From autumn 2027, Pilates studios appear at NUBO Retreats as Hosts: they bring their clients to the houses and look after the participants – in cooperation, with no contract beyond the retreat. From 2029, studios become partners under NUBO: classes in the city, retreats at the houses, one app. If you would like to register your interest, write to us.
What partners ask us first.
- What does the partnership cost a house?
- A monthly marketing budget paid into the shared pool – in return for a fixed package of reels, creator visits and focus weeks – and a commission only on bookings through NUBO. The amount and scale are set out in the concept we send you.
- How are founding houses given a stake?
- With a small stake in the company in return for a one-off founding contribution, over four years. In addition, territorial protection in your region. We discuss the details in conversation.
- Why no investment round?
- Because the start is asset-light: low fixed costs, a great deal of our own work. Outside capital comes once followers, the waiting list and bookings provide the proof – expected at the end of 2028.
- When do studios and the collection follow?
- Studios from autumn 2027 as Hosts at retreats, from 2029 as partners. The collection under NUBO Pilates comes last, once the studios are running.
Would you rather speak straight away? partner@nuboretreats.com – we reply within two working days.